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Happy wags & smiles are what we're about


Fully Regulated, Accredited & Highly Qualified

You Wouldn't Choose An Unregulated Dr!

Why Should Animal Behaviour & Training Be Regulated?

Anti-social canine behaviour has hit the headlines over the last few years and as a result many more people (dog owners or not) have become sensitive to the antics of our four-legged friends.  


Accompanying this media attention has been a surge in ‘canine professionals’, people who want to train dogs, walk dogs, massage dogs, swim dogs, communicate with dogs, you name it, they’re there!  


The problem is that many of these ‘professionals’ do not have any formal qualifications or belong to any professional accreditation body who adjudicates and regulates their competence.

  • Do you want 'just anyone' taking charge of your dog's welfare? Taking the example of trainers and behaviourists.  Anyone may call themselves a ‘trainer’ or ‘behaviourist’ - there are many terms; communicator, whisperer etc.  

  • You may be receiving very sub-standard & advice. Without formal study and subsequent qualifications, there's likely to be very poor, incomplete or totally inaccurate diagnosis of the problem which of course results in a completely inaccurate and ineffective treatment plan. Some 'trainers/behaviourists' claim to be qualified but have only studied online or received 'qualifications' from an organization with no external adjudication.

  • Beware of unethical, outdated methods. Methods used may be insensitive and completely lacking the depth of understanding required to remediate the problem, or take into account medical issues which may be complicating factors.  

  • Beware the purported membership organization! There are so many dog training & behaviour courses and organizations nowadays. Some have no merit whatsoever and others work to their own codes.  The most meritable organizations will require members to undergo a rigorous assessment process.


The overall effect of non-regulation? Detrimental to the dog and at worse harmful & exacerbating the original complaint.

Results Of


What's Happening?

Two main developments aimed to unify some of the most forward thinking, progressive and ethical professional organizations.


The new Dog Training & Behaviour Charter 'aims to make a clear statement regarding the future direction of the dog behaviour and training industry in relation to professional standards, tools and methodologies. The welfare of the dogs lies at the heart of its mandate, making clear representation as to what is, and isn’t, acceptable in a modern, progressive profession.

It also seeks to provide assurance to the public, other professional bodies, and Government Agencies that signatory organisations are committed to open, transparent and robust complaints and grievances procedures that can be supported by independent arbitration if needed.

It is hoped that the Charter Symbol will give assurance and accountability to the public and other bodies. Displaying the Charter Symbol shows that the Dog Professional has been checked, monitored and supported by a reputable organisation, and has aligned themselves to the ethical, welfare and conduct obligations stated in the Charter'.


The Animal Behaviour Training and Welfare Council (ABTC) is the regulatory body created to represent trainers and behaviourists.


It sets exemplary standards of knowledge and practical skills required for these professions which all members must first attain in order to gain access to the register and then maintain through continued professional development.  DEFRA and the Government refer to the ABTC in matters referring to animal behaviour.


Anna Francesca Bradley MSc BSc (hons) is an accredited animal behaviourist with the ABTC & member of the UK Dog Training & Behaviour Charter




Only Choose Qualified Professionally Accredited Advice

  • Highly Qualified

    Master's degree with distinction in Applied Animal Behaviour and Welfare (Newcastle University)


    Honours degree in Psychology

  • Professional Organization Membership

    • Fully Accredited Animal Behaviourist & qualified practitioner with the Animal Behaviour & Training Council (ABTC)


    • Certified member of the International Association of Animal Behavior Consultants (IAABC)


    • Provisional Clinical Animal Behaviourist


    • Full member of INTOdogs, membership which is achieved after a rigorous selection process


    • Full member of the Pet Professional Guild which promotes humane and positive methods of training

  • Experienced

    • 16 years experience with over 1700 dogs from over 150 different breeds


    • Dogs from multiple environments, overseas rescue organizations, those experiencing extreme trauma and neglect and disabled or impaired dogs

    • Experienced competitive handler, exhibiting at Crufts

  • Advice Works

    • My advice and behaviour modification works as is evident by client recommendations, testimonials and veterinary referrals

  • Professional Services

    • I am the author of clinical research: Bradley A, Douglas C, Serpell J. Comparing the temperament of Newly Recognised Cross-Breed Dogs (Labradoodles and Cockapoos) and parent breeds using Canine Behaviour And Research Questionnaire In: British Society of Animal Science, Annual Conference. 2016, Chester, UK: Cambridge University Press.'

    • I am a content writer for Pet Professional Guild World Service Blog and Barks Magazine

    • Previously, behaviour Assessor for WAG North East Friendship Dogs

We Know this is a long list of 'small print' but having the exemplary standards and skills required to satisfy the ABTC charter is something we're proud to offer our owners

A Very Looooong List!

  • 1.

    A thorough understanding of dog behaviour and psychology

  • 2.

    Critical assessment and evaluation of the animals

  • 3.

    The ability to discern the effects of environmental and outside influences, plus diet and exercise

  • 4.

    An understanding of animal welfare and dog laws

  • 5.

    The ability to identify and act to ensure the welfare of the animal

  • 6.

    The ability to distinguish between methods and regimes of behaviour modification and treatment

  • 7.

    An understanding of health care, complementary therapies and nutraceuticals

  • 8

    A demonstration of the use of skills and competency in a wide range of behavioural techniques and training aids

  • 9

    Wide ranging practical experience

  • 10

    The ability to identify ethical or welfare issues

  • 11

    The ability to critically evaluate the effectiveness of the work

  • 12

    The ability to maintain a high level of conduct and integrity with clients

  • 13

    To contribute to current research through continued study

  • 14

    Understand ethology, perception, behaviours, 

    motivation  body language and neuroscience

  • 15

    Understand signals that indicate  key behavioural states incl. pain.  Have knowledge to determine health/behaviour links

  • 16

    Influences of the environment and evolution on behaviour

  • 8

    Understand effects and consequences of health and medical disorders on behaviour

  • 18

    A knowledge of classes of veterinary drugs commonly used and correct use of psychopharmacological intervention

  • 19

    The ability to deliver an appropriate structure for an effective treatment programme for identified behavioural disorders

  • 20

    An understanding of the ethical guidelines in relationship to the use of animals



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