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EST. 2001

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Highest Qualified Canine Advice


Perfect Pawz! Believes passionately in regulation...it is the only way to go for the good of the dog

Anti-social canine behaviour has hit the headlines over the last few years and as a result many more people (dog owners or not) have become sensitive to the antics of our four-legged friends.  


Accompanying this media attention has been a surge in ‘canine professionals’, people who want to train dogs, walk dogs, massage dogs, swim dogs, communicate dogs, you name it, they’re there!  


The problem is that many of these ‘professionals’ do not have any formal qualifications or belong to any professional accreditation body who adjudicates and regulates their competence.

Why Should Animal Behaviour /Training Be Regulated?

ABTC Charter of Profesional Requirements - What you can expect

  • A thorough understanding of dog behaviour and psychology

  • Critical assessment and evaluation of the animals

  • The ability to discern the effects of environmental and outside influences, plus diet and exercise

  • An understanding of animal welfare and dog laws

  • The ability to identify and act to ensure the welfare of the animal

  • The ability to distinguish between methods and regimes of behaviour modification and treatment

  • INTO Dogs uses only “positive”, force-free methods.

  • An understanding of health care, complementary therapies and nutraceuticals

  • A demonstration of the use of skills and competency in a wide range of behavioural techniques and training aids

  • The ability to put together a written “action plan” for behaviour modification

  • The ability to identify ethical or welfare issues

  • The ability to critically evaluate the effectiveness of the work

  • The ability to maintain a high level of conduct and integrity with clients

  • To contribute to current research through continued study

  • Members must have a thorough understanding of animal ethology, including perceptual abilities, the senses, social behaviours and communication, functions, motivational drives and the interpretation of body language and vocalising, and a basic understanding of the neuroscience

  • The ability to recognise, evaluate, report on and work with all behavioural states, and to understand the signals that indicate key states such as fear, anxiety, nervousness, aggression, conflict reduction and resolution, play and relaxation. Members must have the knowledge to determine whether health issues or pain are linked in with the individual’s behaviour and emotional and mental states

  • An understanding of behavioural ontogeny

  • An understanding of influences of the environment and others within the environment on behaviour, and of the interaction between evolutionary and biological influences as regards the development of behavioural disorders

  • An understanding of the effects and consequences of health issues and medical disorders on behaviour, and the ability to recognise the presence of a medical cause

  • A knowledge of classes of veterinary drugs commonly used, and of the indications, contra-indications and correct use of psychopharmacological intervention

  • The ability to deliver an appropriate structure for an effective treatment programme for identified behavioural disorders

  • An understanding of dog laws and animal welfare laws in the UK, Europe and America.

  • An understanding of the ethical guidelines in relationship to the use of animals

Taking the example of trainers and behaviourists.  Anyone may call themselves a ‘trainer’ or ‘behaviourist’ - there are many terms; communicator, whisperer etc.  


Without formal study and subsequent qualifications however, there is likely to be very poor, incomplete or totally inaccurate diagnosis of the problem which of course results in a completely inaccurate and ineffective treatment plan. Some 'trainers/behaviourists' claim to be qualified but have only studied online or recieved 'qualifications' from an organization with no external adjudication.


Methods used may be insensitive and completely lacking the depth of understanding required to remediate the problem, or take into account medical issues which may be complicating factors.  


The overall effect may be at best detrimental to the dog and at worse harmful, exacerbating the original complaint.

The Animal Behaviour and Welfare Council (ABTC) is the regulatory body created to represent trainers and behaviourists.


It sets exemplary standards of knowledge and practical skills required for these professions which all members must first attain in order to gain access to the register and then maintain through continued professional development.  DEFRA and the Government refer to the ABTC in matters referring to animal behaviour.


Anna Francesca Bradley is an accredited animal behaviourist with the ABTC.


Anna Francesca Bradley has a Masters Degree (Distinction) Applied Animal Behaviour and Welfare.  This higher degree status enables her to attain:


  • Provisional status Clinical Animal Behaviourist

  • Full Member status of INTO Dogs (member organization of ABTC)

  • Accredited Animal Behaviourist (ABTC)

  • Full Member status Pet Professionals Guild

Choose The Best For Your Pet

brock says

You wouldn't choose any unregulated Dr!  It's the same in choosing your trainer/behaviourist

Harmful Effects Of Non-Regulation

What's Being Done?

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